PR/Marketing Tips

Monday
Jul022012

End as you begin…with useful information

You are on the homestretch to completing the first draft of your news release. You’ve provided contact information, grabbed the editor’s attention with a strong headline, provided key information in the lead paragraph and supported it with quotes, facts and stats in the body of the news release.

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Monday
Jul022012

‘Body’ matters in your news release

It’s true. The word “body” spurs images of super models and athletes for many. For others, a glass of wine comes to mind. Believe it or not, writers and editors tend to think of the supporting facts of an article or news release. If you are in charge of writing a news release for your organization, you need to think likewise.

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Monday
Jul022012

Get to the point in the first paragraph

First things first. What is the date you plan to distribute your news release? Where is the location of your organization or event? You’ll want to include this information at the beginning of your first paragraph. Now, we’re back to the 5 Ws again. Your first paragraph should summarize your news announcement by telling the reader who, what, where, when and why. Get your information out in the first two sentences.

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