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Monday
Jul022012

Success is in the details of your marketing plan

     Are your Keo Frazier has launched Non Profit Resource to help nonprofits build brand awareness. Photo: Julie Strasheimmarketing tools up to the task of navigating today’s digital-savvy world to reach your targeted audience? With a logo, business card, e-brochure, website and a couple of social media pages in tow, you may think you’re prepared.
     Having those tools in place is just the beginning says Keo Frazier, owner and principal of 4-year-old Keos Marketing, LLC, a Denver-based agency with a special division, Non Profit Resource, focusing on the marketing needs of nonprofit agencies.
     “Attention to detail is vital to making these tools work for you,“ says Frazier, who hones in on her skills in market research and analysis, and strategic marketing implementation to help her clients develop online media campaigns that are integrative with other marketing efforts, interactive and engaging.
     She adds, “You just can't create a website and hope that people will find it. You need to employ all of the tactics that drive people there and then engage them to want to come back again and again. We have five senses. We should appeal to them all and make it an experience people remember and want to tell other people about.”
     Frazier, who holds a bachelor’s in psychology from Cornell University, was named one of the Denver Business Journal‘s “Forty under 40” young professionals for 2012. Her agency initially served the real estate industry, but through her experiences serving on nonprofit boards she learned the challenges many organizations face in finding cost-effective ways to market their agency.
     “NPR is a fulfilling way for me to share my expertise,” says Frazier, who, for a limited time, is extending her mornings to anyone wanting a free consultation on how to build brand awareness for their service or cause. It’s called “Coffee with Keo.”
Below is information she may address with you:
1) Naming your photograph and video files.
2) Tracking your speaking engagements via your website.
3) How to use logo colors in marketing pieces.
4) Personal vs. business use of Facebook and Twitter pages.
5) Use of traditional marketing to support digital presence.
6) How to implement search engine marketing.

To set up a time for coffee with Keo, email:
 keof@keosmarketing.com.
Learn more about Non Profit Resource:
http://marketingyournonprofit.com/.
Next, we'll address how to work with your graphic design artists.
Originally published May 3, 2012 at Canady's Corner.

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